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Beyond Meat's top 10 nearest neighbors span technology brands, digital media, and a food competitor — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.94 down to 0.90 across the top 10, a narrow band with no structural spike. Impossible Foods sits at the top (0.94) and is the only other Food-subcategory brand in the set — making it the lone same-kind neighbor. Everything else is cross-kind. Padma Lakshmi (0.91, TV Personalities) is the second-closest neighbor, followed by Yelp (0.91, Technology) and CNET (0.91, Websites) in a near-tie. Gizmodo (0.91, Blogs) and Squarespace (0.90, Technology) round out the top six.
Tallying the subcategories across all 10 neighbors: Technology brands appear three times (Yelp, Squarespace, Dropbox); digital media properties — Websites, Blogs, and Magazines — account for four slots (CNET, Gizmodo, Engadget, and Airbnb being the outlier as Travel). The dominant pattern is tech-adjacent digital media and SaaS brands, not food, health, or lifestyle properties. Only Impossible Foods connects to Beyond Meat's own category.
That composition — one food peer surrounded by technology platforms and digital publishers — suggests Beyond Meat's audience is shaped less by food interest alone and more by a broader digitally-engaged, tech-forward profile.
