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Boston Globe Sports

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for Boston Globe Sports span city accounts, government bodies, a brewery, sports teams, a musician, and a TV show — no single subcategory dominates, and no other News Publisher appears in the set.

The shape is broad, meaning many neighbors score well above baseline without any single entity pulling far ahead. Only In Boston leads at 0.94, followed by Governor of Massachusetts at 0.92 and Tree House Brewing Co. at 0.91 — three entities from three different subcategories within the top three slots. Boston.com (0.90) is the second City and Local Account in the set, and Bruce Springsteen (0.89) is the lone Musician and Band. The remaining five — Red Sox (0.88), Boston Police Department (0.88), Funhouse (0.88), Boston Bruins (0.87), and Julian Edelman (0.87) — split across Sports Teams, a TV Show, and an Athlete. Tallying the subcategories: two City and Local Accounts, two Sports Teams, one Government, one Brewery, one Musician and Band, one TV Show, one Athlete, and one Government body — a genuinely mixed composition with no subcategory holding more than two slots.

The cross-kind character of this neighbor set is the defining structural fact: the audience for Boston Globe Sports resembles the audiences of local civic and cultural institutions, New England sports franchises, and regional lifestyle brands more than it resembles any other news outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bglobesports", "title": "Boston Globe Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bglobesports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "onlyinbos", "title": "Only In Boston", "category": "Miscellaneous", "subcategory": "City and Local Accounts", "similarity": 0.9412, "drivers": [ "A04", "L01", "G01", "J04", "J01" ] }, { "handle": "massgovernor", "title": "Governor of Massachusetts", "category": "Organizations", "subcategory": "Government", "similarity": 0.918, "drivers": [ "A04", "G01", "L01", "J04", "A01" ] }, { "handle": "treehousebrewco", "title": "Tree House Brewing Co.", "category": "Brands", "subcategory": "Breweries", "similarity": 0.9089, "drivers": [ "A04", "L01", "G01", "C01", "J04" ] }, { "handle": "bostondotcom", "title": "Boston.com", "category": "Miscellaneous", "subcategory": "City and Local Accounts", "similarity": 0.9009, "drivers": [ "A04", "G01", "L01", "J04", "J01" ] }, { "handle": "springsteen", "title": "Bruce Springsteen", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8934, "drivers": [ "A04", "A01", "G01", "J01", "J04" ] }, { "handle": "redsox", "title": "Red Sox", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.884, "drivers": [ "A04", "L01", "J05", "G01", "J01" ] }, { "handle": "bostonpolice", "title": "Boston Police Department", "category": "Organizations", "subcategory": "Government", "similarity": 0.8775, "drivers": [ "A04", "G01", "L01", "J04", "G03" ] }, { "handle": "backaftathis", "title": "Funhouse", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8751, "drivers": [ "A04", "A01", "B02", "L01", "J04" ] }, { "handle": "nhlbruins", "title": "Boston Bruins", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.874, "drivers": [ "A04", "L01", "J05", "G01", "C01" ] }, { "handle": "edelman11", "title": "Julian Edelman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8706, "drivers": [ "A04", "L01", "J05", "C01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: