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BGR.com

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BGR.com's top 10 nearest neighbors span tech news publishers, fellow websites, business magazines, and enterprise technology brands — with no single neighbor pulling significantly ahead of the rest. The scores run from 0.89 at the top to 0.85 at the bottom, a range of just 0.04 across ten positions, which is the defining structural fact here.

CNET News leads at 0.89, followed closely by Glassdoor at 0.89, ZDNet at 0.88, CNET at 0.88, and Computerworld at 0.88. By subcategory, the top 10 breaks down as: four Websites (ZDNet, CNET, Computerworld, Lifehacker), two News Publishers (CNET News, HuffPost Sports), two Magazines (Engadget, WIRED Gadget Lab), one Social Media brand (LinkedIn), and one Other brand (Glassdoor). BGR.com itself is a Website, so four of its ten nearest neighbors share that subcategory — a modest same-kind presence, but the majority of the cluster is cross-kind: news publishers, magazines, and professional platforms rather than direct website peers.

The cross-kind pull toward professional and enterprise-adjacent properties — LinkedIn at 0.88, Glassdoor at 0.89 — alongside gadget-focused magazines like Engadget (0.87) and WIRED Gadget Lab (0.87) suggests an audience that sits at the intersection of consumer tech and professional digital life, with no single neighbor type owning the shape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bgr", "title": "BGR.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "bgr", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnetnews", "title": "CNET News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.894, "drivers": [ "G01", "A03", "N03", "G02", "A02" ] }, { "handle": "glassdoor", "title": "Glassdoor", "category": "Brands", "subcategory": "Other", "similarity": 0.8862, "drivers": [ "G01", "A03", "G02", "A02", "N03" ] }, { "handle": "zdnet", "title": "ZDNet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8808, "drivers": [ "A03", "N03", "G02", "G01", "A02" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8783, "drivers": [ "A03", "G01", "N03", "A02", "G02" ] }, { "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8776, "drivers": [ "A03", "G02", "N03", "G01", "A01" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8771, "drivers": [ "G01", "A03", "A02", "N03", "G03" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.872, "drivers": [ "G01", "A03", "A02", "G02", "G03" ] }, { "handle": "googleanalytics", "title": "Google Analytics", "category": "Brands", "subcategory": "Technology", "similarity": 0.8701, "drivers": [ "G01", "A03", "A02", "G02", "G03" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.8689, "drivers": [ "A03", "N03", "G02", "A01", "A06" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8679, "drivers": [ "G01", "A03", "A02", "G03", "N03" ] } ] }
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