Big Green Egg Audience Graph • Social Signal

Golf dominates Big Green Egg's nearest neighbor set — not other home or outdoor cooking brands. Across the top 10 similar audiences, the mix is overwhelmingly athletes (subcategory) and golf-specific entities, with Weber Grills the only other Home-subcategory brand in the entire top 10.

The shape is flat: scores run from Bubba Watson at 0.83 down to Phil Mickelson at 0.80, a range of just 0.03 across ten neighbors. No single entity pulls away from the pack. Within that band, five of the ten are Athletes: Bubba Watson (0.83), Justin Thomas (0.83), Jordan Spieth (0.82), John Daly (0.81), and Phil Mickelson (0.80) — all golfers. The Masters (0.83, Sporting Events) and OutKick (0.81, News Publishers) round out the golf-and-sports-media core. The two outliers are Allie Beth Stuckey (0.82, Activists) and Clay Travis (0.81, Journalists), both of whom also appear in the golf-adjacent sports media orbit. Chris Fowler (0.81, TV Personalities) and Weber Grills (0.76) complete the set, with Weber the lone Home-subcategory neighbor in the top 10.

The overall picture is a tightly clustered audience shaped far more by golf fandom and conservative sports media than by the cooking or home-goods category Big Green Egg itself occupies.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/biggreenegg

{ "handle": "biggreenegg", "title": "Big Green Egg", "category": "Brands", "subcategory": "Home", "resolved": "biggreenegg", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bubbawatson", "title": "Bubba Watson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8334, "drivers": [ "A05", "P03", "I01", "Q01", "E05" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8315, "drivers": [ "A05", "N03", "P03", "B03", "I01" ] }, { "handle": "themasters", "title": "The Masters", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.8297, "drivers": [ "A05", "P03", "B03", "A01", "I01" ] }, { "handle": "jordanspieth", "title": "Jordan Spieth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8249, "drivers": [ "A05", "N03", "P03", "A01", "Q01" ] }, { "handle": "conservmillen", "title": "Allie Beth Stuckey", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.8187, "drivers": [ "N03", "A05", "Q01", "I01", "P03" ] }, { "handle": "outkick", "title": "OutKick", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8141, "drivers": [ "A05", "P03", "Q01", "B03", "I01" ] }, { "handle": "claytravis", "title": "Clay Travis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8137, "drivers": [ "A05", "N03", "I01", "P03", "Q01" ] }, { "handle": "pga_johndaly", "title": "John Daly", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8116, "drivers": [ "A05", "P03", "B03", "I01", "Q01" ] }, { "handle": "cbfowler", "title": "Chris Fowler", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.807, "drivers": [ "A05", "P03", "I01", "Q01", "N03" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8004, "drivers": [ "A05", "N03", "A01", "B03", "P03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/biggreenegg

Big Green Egg

Nearest neighbors by audience shape

Raw data