Share

Bill Gates

Celebrities and Influencers
Tech Personalities
Playground →Docs

The top 10 neighbors for Bill Gates form a tight, undifferentiated band — scores run from 0.97 down to 0.96, with no single neighbor pulling meaningfully ahead of the rest. The shape is flat: business and financial media dominate, and the audience composition is more notable for its consistency than for any outlier.

Seven of the ten neighbors are Marketing Channels, split between Magazines and News Publishers. Forbes leads at 0.97, followed closely by Entrepreneur (0.97) and Fortune (0.97) — three business-press titles within a point of each other. News Publishers fill out the cluster: Yahoo Finance (0.97), Reuters Business (0.97), Forbes Tech (0.97), and CNBC (0.96). The remaining three neighbors break from that pattern: Tim Cook (0.96) is the only other Tech Personality in the top 10, World Health Organization (0.96) is the lone Non-Profit, and Startup Grind (0.96) is the sole Website. No other Celebrities and Influencers appear in the top 10 beyond Tim Cook.

The cross-kind finding here is the near-total absence of fellow Tech Personalities at the top of the list. Gates's nearest audiences are shaped primarily by business journalism and financial media readership — not by other figures from the technology world.

The flat distribution across this cluster signals an audience that is broadly oriented toward business and finance content, with no single adjacent entity commanding disproportionate overlap.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "billgates", "title": "Bill Gates", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "resolved": "billgates", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9748, "drivers": [ "G01", "A02", "G03", "J02", "A06" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9686, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9685, "drivers": [ "G01", "A02", "G03", "J02", "A01" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.967, "drivers": [ "A02", "G01", "A06", "J02", "A01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "J02", "A06" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9653, "drivers": [ "G01", "A02", "A06", "G03", "A03" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9637, "drivers": [ "A06", "A02", "G01", "G03", "A03" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9637, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "who", "title": "World Health Organization (WHO)", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.963, "drivers": [ "A02", "G01", "G03", "A06", "A03" ] }, { "handle": "startupgrind", "title": "Startup Grind", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9624, "drivers": [ "A06", "A02", "G01", "G03", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: