Bill McKibben Audience Graph • Social Signal

The top 10 neighbors for Bill McKibben span journalists, authors, news publishers, and an activism organization — with no single standout pulling away from the pack. Similarity scores run from 0.98 (grist) down to 0.96 (Dr. emptywheel), a range of just 0.015 across all ten positions, which is the defining structural feature here.

Tallying the subcategories: four of the ten neighbors are Journalists — Jane Mayer (0.97), Judd Legum (0.97), Ronan Farrow (0.97), and Dr. emptywheel (0.96) — matching McKibben's own subcategory. Three are News Publishers: NPR Food (0.96), NPR Books (0.96), and Guardian Environment (0.96). One is an Author — Michael Pollan (0.97) — one is a Website — grist (0.98) — and one is an Activism organization — Indivisible Guide (0.96). The mix is predominantly journalism and news infrastructure, with the author and activism entries rounding out a cluster that is editorially oriented rather than narrowly topical. Notably, no environmental organizations appear in the top 10 beyond the activism-coded Indivisible Guide; the Sierra Club does not reach this tier.

The flat shape reflects an audience that distributes its attention evenly across a broad journalism-and-commentary ecosystem, without concentrating around any single adjacent entity.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/billmckibben

{ "handle": "billmckibben", "title": "Bill McKibben", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "billmckibben", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "grist", "title": "grist", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9754, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "michaelpollan", "title": "Michael Pollan", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9741, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "janemayernyer", "title": "Jane Mayer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9689, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "juddlegum", "title": "Judd Legum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9672, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.966, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "nprfood", "title": "NPR Food", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9633, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "nprbooks", "title": "NPR Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9612, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "guardianeco", "title": "Guardian Environment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9611, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "indivisibleteam", "title": "Indivisible Guide", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9609, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "emptywheel", "title": "Dr. emptywheel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9608, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/billmckibben

Bill McKibben

Nearest neighbors by audience shape

Raw data