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The top 10 neighbors of Business Journals span six distinct subcategories — Professionals, Mid-range Hotels, Authors, Comedians, Magazines, B2B, and Websites — with no single type dominating the set.
Similarity here measures how closely another entity's audience composition matches Business Journals'. The scores across the top 10 run from 0.90 down to 0.88, a band of just 0.03 points — the defining feature of a flat shape. Mark Cuban sits at the top (0.90), followed immediately by Homewood Suites by Hilton (0.89), a mid-range hotel brand. Brené Brown (0.89) and Ann Handley (0.88) are both classified as Authors; Blaire Erskine (0.88) is a Comedian. On the publisher side, Modern Healthcare (0.88) is a Magazine, while Cision (0.88) and Moz (0.87) are B2B brands. Social Media Examiner (0.87) and ABA Journal (0.87) round out the ten as a Website and a Magazine, respectively. Only one neighbor — Sports Business Journal, which appears further down the broader list — shares Business Journals' own subcategory of News Publishers; within the top 10 itself, no fellow News Publisher appears. The mix of hospitality brands, business-oriented authors, B2B software, and trade magazines points to an audience that moves fluidly across professional content and services rather than clustering tightly around any single category.
The flat shape of this neighbor set reflects an audience whose composition is broadly professional but not narrowly defined by any one content type or industry vertical.
