BlackRock Audience Graph • Social Signal

BlackRock's top 10 neighbors form a tight cluster of financial brands and business news publishers — no single entity pulls far ahead of the others, and the spread from first to tenth is just 0.015 points.

The shape is flat: Goldman Sachs leads at 0.97, followed closely by CNBC at 0.96, PIMCO at 0.96, Real Time Economics at 0.96, and Financial Times Breaking News at 0.96. The remaining five — American Express (0.95), Fortune (0.95), Reuters Business (0.95), Bloomberg (0.95), and Morgan Stanley (0.95) — sit within a fraction of a point of each other. By subcategory, four of the ten are Finance brands (Goldman Sachs, PIMCO, American Express, Morgan Stanley) and five are News Publishers (CNBC, Real Time Economics, Financial Times Breaking News, Reuters Business, Bloomberg), with Fortune the lone Magazine. The mix is almost entirely same-kind and same-orbit: peer financial institutions and the outlets that cover them share essentially identical audience compositions with BlackRock.

What's notable is the absence of any cross-kind surprise in the top 10 — no lifestyle brands, no celebrities, no general-interest media. The audience here is defined by a narrow professional and financial-media world, with no single dominant neighbor pulling away from the pack.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/blackrock

{ "handle": "blackrock", "title": "BlackRock", "category": "Brands", "subcategory": "Finance", "resolved": "blackrock", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "goldmansachs", "title": "Goldman Sachs", "category": "Brands", "subcategory": "Finance", "similarity": 0.9659, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9633, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "pimco", "title": "PIMCO", "category": "Brands", "subcategory": "Finance", "similarity": 0.9568, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9555, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9551, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "americanexpress", "title": "American Express", "category": "Brands", "subcategory": "Finance", "similarity": 0.9546, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.954, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9539, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.953, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "morganstanley", "title": "Morgan Stanley", "category": "Brands", "subcategory": "Finance", "similarity": 0.9513, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/blackrock

BlackRock

Nearest neighbors by audience shape

Raw data