Share

Blavity News

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for Blavity News span blogs, news publishers, TV personalities, academics, and actors — a deliberately mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: the range from Black Girl Nerds at 0.99 down to Janelle Monáe at 0.97 is narrow, meaning no single neighbor commands the kind of concentrated overlap that would define the audience by one relationship. The Root (0.98, News Publishers) and NBCBLK (0.97, News Publishers) are the two fellow news-oriented properties in the top 10, but they sit alongside Shonda Rhimes (0.98, TV Personalities), Marc Lamont Hill (0.98, Academics), Issa Rae (0.98, Actors), and Cornel West (0.97, Academics). Blavity News itself is classified as a Website; only theGrio.com shares that subcategory in the top 10 (0.97). The remaining neighbors cut across academics, actors, TV personalities, and a musician — a cross-kind spread that is the defining structural feature here, not any single cluster.

What the flat shape reveals is an audience whose composition is recognizable across a wide range of content types and public figures, rather than one anchored tightly to any single format or celebrity category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "blavity", "title": "Blavity News", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "blavity", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "blackgirlnerds", "title": "Black Girl Nerds", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9876, "drivers": [ "E02", "Q04", "Q02", "I01", "G03" ] }, { "handle": "theroot", "title": "The Root", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9848, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "shondarhimes", "title": "Shonda Rhimes", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9817, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "marclamonthill", "title": "Marc Lamont Hill", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9807, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "issarae", "title": "Issa Rae", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9769, "drivers": [ "E02", "Q04", "I01", "Q02", "Q01" ] }, { "handle": "nbcblk", "title": "NBCBLK", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.974, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "thegrio", "title": "theGrio.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9706, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "cornelwest", "title": "Cornel West", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9702, "drivers": [ "E02", "Q04", "Q02", "I01", "G03" ] }, { "handle": "lupita_nyongo", "title": "Lupita Nyong'o", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9693, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "janellemonae", "title": "Janelle Monáe", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9684, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: