Share

Bloomberg Law

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for Bloomberg Law compress into a narrow band — scores running from 0.98 down to 0.96 — with no single entity pulling far ahead of the rest. That flat distribution is the structural finding: this audience doesn't orbit one gravitational center; it spreads evenly across a dense cluster of professional media.

The mix is dominated by news publishers and magazines. The American Lawyer leads at 0.98, followed by WSJ Law News at 0.97 and Fast Company at 0.97. ForbesWomen (0.96) and Legal Times (0.96) continue the run. Of the top 10, six are Marketing Channels — a mix of News Publishers and Magazines — and the remaining four are a single Academic (Paul Krugman, 0.96), two more News Publishers (Reuters Legal at 0.96, Bloomberg Businessweek implied further down), and Ad Age (0.96, Magazines). Notably, Kimpton (0.96, Hotels) is the one non-media entity in the top 10 — a brand whose audience shape aligns with this professional-media cluster despite having no thematic connection to legal publishing.

The legal-specific titles — The American Lawyer, WSJ Law News, Legal Times, Reuters Legal — share the top tier with general business and trade press, suggesting the audience is shaped as much by professional-media consumption broadly as by legal subject matter specifically.

The flat shape here reflects an audience that is deeply embedded in the professional media ecosystem, with no single outlet or category dominating its attention profile.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "blaw", "title": "Bloomberg Law", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "blaw", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9767, "drivers": [ "A02", "G01", "A01", "J04", "J01" ] }, { "handle": "wsjlawnews", "title": "WSJ Law News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9686, "drivers": [ "A02", "G01", "A01", "J04", "G03" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9668, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "forbeswomen", "title": "ForbesWomen", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9626, "drivers": [ "A02", "G01", "G03", "J04", "J01" ] }, { "handle": "legal_times", "title": "Legal Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9612, "drivers": [ "A02", "G01", "A01", "G03", "J04" ] }, { "handle": "paulkrugman", "title": "Paul Krugman", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9607, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "reuterslegal", "title": "Reuters Legal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9606, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "adage", "title": "Ad Age", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9589, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "kimpton", "title": "Kimpton", "category": "Brands", "subcategory": "Hotels", "similarity": 0.958, "drivers": [ "G01", "A02", "G03", "J04", "J01" ] }, { "handle": "atlblog", "title": "Above the Law", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.958, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: