Blockchain.com Audience Graph • Social Signal

The top 10 neighbors for Blockchain.com span a notably wide range of subcategories — tech personalities, crypto-adjacent finance brands, business news publishers, and a tech magazine — yet their similarity scores compress into a narrow band from 0.95 down to 0.94, the defining characteristic of a flat shape.

Similarity here measures how closely two entities' audiences resemble each other in composition. Vitalik Buterin leads at 0.95, followed immediately by CoinDesk at 0.95 and Tim Cook at 0.95 — three neighbors from two different subcategories (Tech Personalities and Websites) separated by less than a hundredth of a point. Coinbase (0.94, Finance) and Engadget (0.94, Magazines) round out the top five. The subcategory tally across all ten neighbors breaks down as: Tech Personalities (Vitalik Buterin, Tim Cook, Bill Gates), Finance brands (Coinbase), Websites (CoinDesk), Magazines (Engadget), and News Publishers (Forbes Tech, Bloomberg Markets, Business Insider, Reuters Business — though the payload shows only the top 10, which includes Forbes Tech at 0.93, Bill Gates at 0.93, World Economic Forum at 0.93, and Bloomberg Markets at 0.93). The mix is genuinely cross-kind: Blockchain.com is a Finance brand, yet only one of its top 10 neighbors — Coinbase — shares that subcategory. The rest are tech personalities, business news publishers, a research organization, and a tech magazine.

That breadth, compressed into a tight similarity range, signals an audience shaped as much by tech-and-finance media consumption as by crypto-specific interest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/blockchain

{ "handle": "blockchain", "title": "Blockchain.com", "category": "Brands", "subcategory": "Finance", "resolved": "blockchain", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vitalikbuterin", "title": "Vitalik Buterin", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9512, "drivers": [ "A02", "G01", "G03", "A06", "G02" ] }, { "handle": "coindesk", "title": "CoinDesk", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9507, "drivers": [ "A02", "G01", "G03", "A06", "J02" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9454, "drivers": [ "A06", "G01", "A02", "G03", "G02" ] }, { "handle": "coinbase", "title": "Coinbase", "category": "Brands", "subcategory": "Finance", "similarity": 0.9377, "drivers": [ "A06", "G01", "A02", "G03", "G02" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.937, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9344, "drivers": [ "G01", "A02", "A06", "G03", "J02" ] }, { "handle": "billgates", "title": "Bill Gates", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.931, "drivers": [ "A02", "G01", "A06", "G03", "J02" ] }, { "handle": "wef", "title": "World Economic Forum", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9304, "drivers": [ "A02", "G01", "G03", "A06", "J02" ] }, { "handle": "markets", "title": "Bloomberg Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9292, "drivers": [ "A02", "G01", "J02", "G03", "A06" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9274, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/blockchain

Blockchain.com

Nearest neighbors by audience shape

Raw data