Playground →
Sports journalists dominate BMO Harris Bank's top 10 neighbors — a cross-kind pattern that sets this bank apart from its own category. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.64 is the ceiling in this set.
The shape is two-peak. The first peak is a dessert brand: Rita's Italian Ice at 0.64, the single highest score in the top 10. The second peak is a cluster of sports journalists — Chad Ford (0.64), Adrian Wojnarowski (0.62), and Brian Windhorst (0.62) — all NBA beat reporters whose audiences apparently overlap substantially with BMO Harris Bank's. The Players' Tribune (0.60) extends that sports-media thread. Between those two peaks sits NEA (0.62), an education organization, and the U.S. Department of Education (0.60), which together suggest a secondary civic-and-education strand running through the audience.
Only one other bank appears in the top 10: U.S. Bank at 0.57, the lowest-scoring neighbor in the set. The near-absence of same-subcategory neighbors is itself a finding — the audience shape here is defined far more by sports journalism and civic institutions than by financial services peers.
The overall picture is an audience that bridges a very specific sports-media world and a civic-minded, education-adjacent one, with a regional food brand as the unexpected anchor at the top.
