Playground →
Bob Evans' nearest audiences span a wide mix of categories — regional banks, gas stations, sports teams, athletes, and fellow restaurants — with no single neighbor pulling far ahead of the rest. The top score belongs to East of Chicago at 0.91, but the gap between it and the tenth neighbor is modest, consistent with the flat shape the data describes.
Tallying the top 10 by subcategory: three are QSR (East of Chicago at 0.91, Arby's at 0.88, and Runza at 0.85 — though Runza falls just outside the strict top 10, Hot Head Burritos at 0.89 is Fast Casual Dining); two are Banks (First Financial Bank at 0.90, WesBanco at 0.87); two are Gas Stations (Speedy Cafe at 0.90, Hy-Vee Pharmacy at 0.87 — actually a Pharmacy); one is an Athlete (Matt Carpenter at 0.89); one is a Sports Team (St. Louis Cardinals at 0.89); and one is Casual Dining (Fazoli's at 0.89). Bob Evans itself is Casual Dining, making Fazoli's the only same-subcategory neighbor in the top 10. The cross-kind character is the defining feature here: regional banks, fuel stops, and Midwestern sports figures sit alongside restaurant brands, suggesting the audience shape is driven by a shared regional and lifestyle profile rather than by dining category alone.
The flat distribution across these varied subcategories points to an audience whose overlap is broad and diffuse — anchored in a specific geography and lifestyle rather than in any single commercial category.
