Playground →
Four of the top five neighbors in Bold's similarity graph are politicians — and the two-peak shape means the audience doesn't stop there.
Wendy Davis leads at 0.83, followed closely by Joaquin Castro (0.81), Julián Castro (0.80), and Beto O'Rourke (0.80). All four are subcategorized as Politicians, making that cluster the dominant pole of the graph. Vicente Fox Quesada (0.77) extends it further, giving the politician cluster five of the top ten slots. The second peak is anchored by SXSW (0.80, Events and Awards) — sitting squarely between the two clusters at nearly the same score as the political neighbors — which signals that the audience bridging these two neighborhoods is real, not incidental.
The remaining top-10 neighbors shift the picture considerably. American Airlines (0.75, Airlines), Neiman Marcus (0.74, Fashion), Reuters Legal (0.73, News Publishers), and OpenSea (0.73, Technology) round out the set. No other Websites — Bold's own subcategory — appear in the top 10, meaning the audience shape is defined almost entirely by cross-kind neighbors: politically engaged, culturally active, and skewing toward premium and professional brands rather than peer media.
The two-peak structure — politicians on one side, a major cultural event on the other — points to an audience that moves between civic engagement and cultural participation, with upscale brand affinities filling the space between.
