Playground →
Two golf retailers sit inside Bonefish Grill's top six neighbors — a structural detail that defines the two-peak shape of this audience. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.90 indicates near-identical audience shape, regardless of what the entities sell.
The first peak is a tight cluster of casual dining peers. First Watch Restaurants leads at 0.90, followed by Carrabba's Italian Grill at 0.89 and Outback Steakhouse at 0.83 — all sharing Bonefish Grill's own subcategory. Metro Diner rounds out that cluster at 0.80. The second peak is sporting goods, specifically golf: Club Champion scores 0.85 and Golf Galaxy 0.82, both outranking two of the four casual dining neighbors. Between those two peaks sit Soma Intimates at 0.85 — a women's apparel brand whose audience shape lands closer to Bonefish Grill than Outback Steakhouse does. Tide Dry Cleaners (0.82), Manhattan Bagel (0.81), and Wild Birds Unlimited (0.80) fill out the top 10 across laundry services, bakeries, and hobby retail — a cross-category spread that reinforces the two-peak structure.
The audience this data describes bridges sit-down dining regulars and golf-oriented retail consumers, with enough breadth across apparel and services to suggest the overlap is driven by shared audience composition rather than any single category.
