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Bloomberg Opinion

Marketing Channels
News Publishers
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The top 10 neighbors for Bloomberg Opinion sit within a narrow similarity band — 0.97 at the top (DealBook, 0.97) to 0.97 at the bottom (Bloomberg, 0.97) — with no single neighbor pulling decisively ahead. That compressed range is the defining structural fact here.

The mix across those 10 is split between two subcategories: News Publishers and Journalists. Five neighbors are News Publishers — DealBook (0.97), Bloomberg Politics (0.97), Financial Times Best Of (0.97), Bloomberg Quicktake (0.97), and Bloomberg (0.97) — while four are Journalists: Nicholas Kristof (0.97), Kara Swisher (0.97), Brian Stelter (0.97), and Andrew Ross Sorkin (0.97). The tenth neighbor, Ian Bremmer (0.97), is classified as an Academic. No other subcategory appears in the top 10. The center entity is itself a News Publisher, so roughly half the neighbors share its kind — but the strong presence of individual Journalists as a distinct cluster is notable: the audience shape Bloomberg Opinion draws is nearly as close to prominent bylines as it is to institutional publications.

The flat shape, combined with this News Publisher / Journalist split, points to an audience defined by sustained engagement with serious reported and analytical content across both institutional and individual voices.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bopinion", "title": "Bloomberg Opinion", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bopinion", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "dealbook", "title": "DealBook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9726, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "nickkristof", "title": "Nicholas Kristof", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "ianbremmer", "title": "Ian Bremmer", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9723, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "bpolitics", "title": "Bloomberg Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9716, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9715, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9706, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9691, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "andrewrsorkin", "title": "Andrew Ross Sorkin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9691, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "quicktake", "title": "Bloomberg Quicktake", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9685, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: