Playground →
Game developers dominate Borderlands 3's nearest audiences, but the set fans out wide enough to pull in actors, TV shows, and reality stars — a broad shape with no single cluster owning the picture.
The top neighbor is Bethesda Game Studios at 0.92, followed by Bungie at 0.88 and Fallout at 0.88. Bethesda (0.86) and Infinity Ward (0.86) round out the upper tier. That core — five Game Developers and one fellow Video Game Franchise — is the tightest cluster in the set, and it's the expected same-kind gravity. But the top 10 quickly diversifies: Treyarch Studios (0.86) and GearboxOfficial (0.86) extend the developer cluster, while Activision Support (0.85) adds a support-channel variant of the same type. Then the set breaks: Bill Pulte (0.84), a Professionals-subcategory influencer, and Ink Master (0.84), a TV Show, both land inside the top 10 — neither is gaming-adjacent by kind. Across all 10 neighbors, six are Game Developers, one is a Video Game Franchise, one is a Professionals influencer, and one is a TV Show, with GearboxOfficial — Borderlands 3's own developer — appearing at position seven rather than at the top.
The breadth here signals an audience that overlaps heavily with the core shooter-RPG gaming ecosystem but extends into entertainment and personality-driven spaces well beyond it.
