Playground →
At 0.99, Governor of Massachusetts and Boston Police Department sit in a tier of their own — then the scores drop sharply, revealing a two-peak structure where a tight Boston-specific cluster gives way to a much broader second neighborhood.
The shape flag is accurate. The first peak is unmistakably local: Governor of Massachusetts (0.99), Boston Police Department (0.99), and Only In Boston (0.97) are all Government or City and Local Accounts subcategories — the same subcategory as Boston.com itself. Boston Globe Sports (0.90) extends this cluster as a News Publisher with an obvious geographic anchor. That first peak is a coherent Boston civic audience. The second peak is structurally different: Chris Murphy (0.89) is a Politician, Albert Brooks (0.87) an Actor, Banks (0.87) a Financial subcategory, Charles P. Pierce (0.87) a Journalist, New York Post Sports (0.86) a News Publisher, and Coffee & Tea (0.86) a restaurant subcategory. This second cluster has no single dominant kind — it spans politicians, actors, journalists, and consumer brands — suggesting the audience that reads Boston.com also overlaps with a nationally-oriented, politically-engaged, media-consuming crowd that extends well beyond the city.
The two-peak structure means Boston.com's audience is simultaneously hyper-local and broadly civic-national, with a clear break between those two neighborhoods.
