Playground →
Boulevard Brewing Co.'s nearest audiences are a mix of sports journalists, TV personalities, QSR chains, and food brands — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.83 down to 0.78 across the top 10, a narrow band with no dominant anchor. Jimmy John's leads at 0.83, the only QSR in the top 10, followed closely by Doug Gottlieb (0.83, TV Personalities) and Tom Pelissero (0.81, Journalists). PFF (0.79, Sports brand) and Joel Klatt (0.79, Athletes subcategory) continue the pattern. Tallying the subcategories across all 10 neighbors: Journalists account for two entries (Tom Pelissero and Andy Katz), TV Personalities one (Doug Gottlieb), Athletes one (Joel Klatt), Sports brands one (PFF), a Comedian one (Annie Agar), a TV Show one (Dan Patrick Show), a Sports Team one (Kansas City Royals), a Fictional Character one (Capt. Andrew Luck), and a QSR one (Jimmy John's). The dominant thread running through the non-food neighbors is sports media — journalists, analysts, and personalities — while the food-adjacent entries (Jimmy John's, Kansas City Royals) suggest a regional, game-day consumer context. Rhinegeist (0.74), the one fellow brewery visible in the broader neighbor set, sits outside the top 10, meaning the top 10 contains no other brewery. The center entity's own subcategory — Breweries — is absent from the top 10 entirely.
This audience shape reflects a sports-media-adjacent consumer who overlaps more with football and basketball coverage than with the craft beer category itself.
