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Box

Brands
Technology
Playground →Docs

Box's top 10 nearest neighbors span Tech Personalities, Professionals, B2B brands, tech-focused websites, and news publishers — a dense professional-technology cluster with no single dominant pull and scores compressed between 0.94 and 0.93.

The shape is flat: Eric Schmidt leads at 0.94, followed within a fraction by Marc Benioff (0.94), Marissa Mayer (0.94), and Jeff Bezos (0.94). Four of the top five neighbors are Celebrities and Influencers classified as either Tech Personalities or Professionals — figures associated with enterprise and venture capital circles rather than consumer technology. Techmeme (0.94) is the first media property to appear, followed by Forbes Tech (0.94) and Naval Ravikant (0.94). Accenture (0.93) is the first B2B brand in the set, and Tim O'Reilly (0.93) and Chamath Palihapitiya (0.93) round out the ten. Across the top 10, the subcategory breakdown is four Tech Personalities, two Professionals, two Websites, one News Publisher, and one B2B brand — no fellow Technology brand appears in the top 10. The cross-kind pattern is the defining feature: Box's nearest audiences are shaped primarily by individual tech figures and professional media, not by peer software companies.

The flat score distribution across these neighbors signals an audience that is broadly and evenly embedded in the professional technology world rather than anchored to any single figure or outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "box", "title": "Box", "category": "Brands", "subcategory": "Technology", "resolved": "box", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ericschmidt", "title": "Eric Schmidt", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.942, "drivers": [ "A02", "A06", "G01", "G03", "A01" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.941, "drivers": [ "A06", "A02", "G01", "G03", "A01" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9405, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "jeffbezos", "title": "Jeff Bezos", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9401, "drivers": [ "A02", "A06", "G01", "G03", "G02" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9399, "drivers": [ "A02", "G01", "A06", "G03", "G02" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9388, "drivers": [ "A06", "A02", "G01", "G03", "G02" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9368, "drivers": [ "A02", "G01", "A06", "G03", "G02" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9349, "drivers": [ "A06", "A02", "G01", "G03", "A01" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9345, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9342, "drivers": [ "A02", "G01", "A06", "G03", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: