Playground →
The two nearest neighbors in Box Office Mojo's top 10 are not film publications or data sites — they are individual filmmakers: Rian Johnson at 0.91 and Edgar Wright at 0.90, both outranking every media brand in the set.
The shape is flat: scores run from 0.91 down to 0.88 across ten neighbors with no meaningful gap between them, and the neighbor mix is genuinely heterogeneous. After the two directors, the set includes Stereogum (0.89), the one other website in the top 10; HBO Documentaries and The Black List (0.89 and 0.89, both TV Shows subcategory); film studio A24 at 0.89; The Academy Awards at 0.89; music magazine SPIN at 0.88; comedian Neal Brennan at 0.88; and news publisher VICE at 0.88. That spread — directors, a music site, awards ceremonies, a comedy voice, and a news brand — resists a single-category label. Film-adjacent entities (directors, a studio, an awards body) account for four of the ten slots, but the remaining six span music media, TV programming, comedy, and general news. The center entity shares its own subcategory (Websites) with only Stereogum in the top 10.
The flat, cross-kind pattern suggests Box Office Mojo's audience is shaped less by a film-data niche and more by a broadly culturally engaged profile that overlaps with film, music criticism, prestige TV, and independent media simultaneously.
