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Bloomberg Politics' nearest audiences are overwhelmingly journalists — individual reporters and columnists rather than other news outlets. Similarity here measures how closely two entities' audiences resemble each other in composition; across the top 10, scores run from 0.99 down to 0.97, a narrow band with no single dominant neighbor pulling away from the rest.
Seven of the top 10 neighbors are journalists (subcategory), with Brian Stelter at 0.99 the highest-scoring, followed closely by Mike Allen at 0.98 and Alex Burns at 0.98. Ben Smith (0.98) and Jeffrey Goldberg (0.98) round out the journalist cluster. The remaining three neighbors break from that pattern: Mediaite is a website (0.98), Frank Bruni is classified as an author (0.97), and Glenn Thrush returns the set to journalists at 0.97. No other news publisher appears in the top 10 — the nearest fellow News Publisher is absent from these positions entirely — which means the audience shape Bloomberg Politics shares most tightly is defined by individual bylines, not institutional mastheads.
The flat shape reflects a tight, undifferentiated cluster: these ten neighbors sit within roughly two percentage points of each other, and the audience they represent is one that follows political journalism at the practitioner level rather than at the outlet level.
