NASCAR from B/R Audience Graph • Social Signal

The top 10 neighbors of NASCAR from B/R form a tightly compressed cluster — scores run from 0.97 down to 0.96 with no single dominant outlier — and the mix is almost entirely NASCAR-specific content across multiple entity kinds.

The shape is flat. Fox: NASCAR leads at 0.97, followed by Hendrick Motorsports at 0.97 and Darrell Waltrip at 0.97. Michael Waltrip (0.97) and Kenny Wallace (0.97) round out the top five. All ten neighbors sit between 0.96 and 0.97 — a band of less than two hundredths separating first from tenth. That compression means no single neighbor pulls meaningfully ahead of the others.

By subcategory, the top 10 breaks down as: five Athletes (Michael Waltrip, Kenny Wallace, Martin Truex Jr., Kevin Harvick, Mark Martin), two TV Channels (Fox: NASCAR, NASCAR on NBC), one TV Personality (Darrell Waltrip), one Sports Team (Hendrick Motorsports), and one Entertainment brand (Xfinity Racing). The center entity is a News Publisher, and no other News Publisher appears in the top 10 — the audience shape is defined entirely by motorsport athletes, broadcast channels, and racing organizations rather than by peer publishers.

The overall picture is a deeply sport-specific audience with no meaningful cross-category drift at the top of the similarity range.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/br_nascar

{ "handle": "br_nascar", "title": "NASCAR from B/R", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "br_nascar", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nascaronfox", "title": "Fox: NASCAR", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9714, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.97, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "allwaltrip", "title": "Darrell Waltrip", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9686, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9681, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "kenny_wallace", "title": "Kenny Wallace", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9669, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "martintruex_jr", "title": "Martin Truex Jr.", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9655, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "kevinharvick", "title": "Kevin Harvick", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9652, "drivers": [ "N01", "N04", "M04", "M03", "L03" ] }, { "handle": "nascaronnbc", "title": "NASCAR on NBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9648, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "markmartin", "title": "Mark Martin", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9628, "drivers": [ "N01", "N04", "M04", "M03", "L03" ] }, { "handle": "xfinityracing", "title": "Xfinity Racing", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9617, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/br_nascar

NASCAR from B/R

Nearest neighbors by audience shape

Raw data