Share

CBS Breaking News

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for CBS Breaking News form a tightly compressed cluster — scores run from 0.96 down to 0.94 with no single dominant outlier — and the mix spans News Publishers, Journalists, Politicians, a TV Channel, and a Magazine without any one subcategory overwhelming the others.

The shape is flat. Newsweek leads at 0.96, followed closely by CNN Breaking News (0.96), HuffPost (0.95), and NBC News (0.95) — all News Publishers, the same subcategory as CBS Breaking News itself. That same-kind cluster is real but not total: Anderson Cooper (0.95) and Bill Clinton (0.95) pull the set into adjacent territory, with Cooper classified as a Journalist and Clinton as a Politician. MSNBC (0.94) rounds out the top seven as a TV Channel. The presence of a Politician and a Magazine (Newsweek) at the very top of the list — ahead of several fellow News Publishers — is the most structurally notable feature: the audience shape here is not purely defined by news outlet identity but by a broader news-and-politics consumption pattern that encompasses individual political figures and print media alongside broadcast and digital news brands.

No entertainment, sports, or lifestyle subcategories appear in the top 10; the cluster is uniformly oriented around news and political content, suggesting an audience whose attention is concentrated within that domain rather than distributed across categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "breakingnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9635, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9559, "drivers": [ "A02", "G01", "G03", "J02", "J04" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.952, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9503, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "andersoncooper", "title": "Anderson Cooper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9476, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "billclinton", "title": "Bill Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.945, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9443, "drivers": [ "A02", "G01", "G03", "N03", "J02" ] }, { "handle": "cnnpolitics", "title": "CNN Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9442, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9423, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9402, "drivers": [ "A02", "G01", "G03", "J02", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: