Playground →
Across the top 10 neighbors, Vail (0.92) is the strongest pull — but what surrounds it is a wide, heterogeneous field rather than a tight ski-resort cluster. The shape is broad: eight of the ten closest neighbors score above 0.82, and no single subcategory dominates the set.
Vail is the one fellow Destination in the top 10, sitting well above the rest at 0.92. Below it, the next three neighbors — Lindsey Vonn (0.87), Backcountry (0.86), Mountain Hardwear (0.84), and Marmot (0.83) — form a coherent outdoors-and-athlete cluster, with Vonn the lone Athlete subcategory and the other three classified as Outdoors brands. That core is expected. The surprise is what follows: VeloNews (0.83) and Outside Magazine (0.82), both Magazines, pull the audience shape toward active-lifestyle media rather than snow sports specifically. Rounding out the top 10 are The Fresh Market (0.82), a General Grocery Store, Arc'teryx (0.82), another Outdoors brand, and Orvis (0.81), a Sporting Goods and Outdoor Gear retailer. The grocery entry is the clearest cross-kind signal in the set — its audience composition aligns with Breckenridge's despite no thematic overlap.
Taken together, the top 10 describe an audience whose shape is defined by active-outdoor brands and media, with a secondary pull toward upscale lifestyle retail — a profile wide enough that cycling magazines and specialty grocers land as near neighbors alongside ski-adjacent gear brands.
