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Breitbart News

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Breitbart News draws a top-10 neighbor set composed almost entirely of TV personalities and journalists — no other news publisher appears among the ten closest matches in the similarity data.

The shape is flat: scores run from 0.97 (Laura Ingraham) down to 0.96 (Ann Coulter), a span of just 0.012 across all ten positions. That compressed band means no single neighbor dominates; the audience composition is consistent across the cluster rather than pulled toward any one figure. Tallying the subcategories: TV Personalities account for four of the ten — Laura Ingraham (0.97), Kimberly Guilfoyle (0.97), Lisa Boothe (0.97), and Brian Kilmeade (0.96) — while Journalists make up five: Sara A. Carter (0.97), Michelle Malkin (0.96), John Solomon (0.96), Ann Coulter (0.96), and Jack Posobiec (0.96). The lone exception is Ronna McDaniel (0.96), a Politician. No other News Publisher and no Podcasts and Radio entity appears in the top 10.

The overall picture is a news publisher whose nearest audiences are shaped almost entirely by individual media commentators and journalists rather than by other outlet brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "breitbartnews", "title": "Breitbart News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "breitbartnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ingrahamangle", "title": "Laura Ingraham", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9734, "drivers": [ "K02", "J05", "K01", "Q01", "J02" ] }, { "handle": "kimguilfoyle", "title": "Kimberly Guilfoyle", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9696, "drivers": [ "K02", "J05", "J02", "K01", "Q01" ] }, { "handle": "lisamarieboothe", "title": "Lisa Boothe", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9675, "drivers": [ "K02", "K01", "J02", "Q01", "P03" ] }, { "handle": "saracarterdc", "title": "Sara A. Carter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9652, "drivers": [ "K02", "K01", "J05", "J02", "H04" ] }, { "handle": "gopchairwoman", "title": "Ronna McDaniel", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9645, "drivers": [ "K02", "K01", "J02", "J05", "Q01" ] }, { "handle": "marklevinshow", "title": "Mark R. Levin", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9631, "drivers": [ "K02", "K01", "Q01", "J05", "P03" ] }, { "handle": "tomfitton", "title": "Tom Fitton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9623, "drivers": [ "K02", "K01", "J02", "J05", "I01" ] }, { "handle": "michellemalkin", "title": "Michelle Malkin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9621, "drivers": [ "K02", "K01", "J05", "Q01", "P03" ] }, { "handle": "jsolomonreports", "title": "John Solomon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9615, "drivers": [ "K02", "K01", "J05", "J02", "Q01" ] }, { "handle": "anncoulter", "title": "Ann Coulter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9613, "drivers": [ "K02", "J02", "J05", "P03", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: