Playground →
Two neighbors sit nearly tied at the top of Milwaukee Brewers' similarity graph — Clay Matthews III at 0.95 and Kwik Trip at 0.94 — and they represent two distinct audience neighborhoods that together define the Brewers' shape.
The shape is classified as two-peak, and the data makes the bridge visible. The first cluster is built around Green Bay Packers football: Clay Matthews III (0.95), Jordy Nelson (0.93), Green Bay Packers (0.92), Aaron Rodgers (0.92), and Davante Adams (0.90) are all NFL athletes or the Packers franchise itself — five of the top six neighbors are from that single football orbit. The second cluster is Midwestern regional brands: Kwik Trip (0.94), Culver's Restaurants (0.87), Hy-Vee (0.85), and Midwest vs. Everybody (0.85) anchor a distinct neighborhood of convenience, food, and regional identity. The Big Ten Network (0.86) sits between the two clusters, consistent with an audience that follows multiple Midwestern sports properties. Among the top 10, only one neighbor — the Green Bay Packers — shares the Brewers' own subcategory of Sports Teams, underscoring how much of the audience shape is defined by football athletes and regional consumer brands rather than fellow baseball franchises.
The Brewers' audience is less a baseball crowd than a Wisconsin-and-Midwest sports-and-lifestyle crowd, one that follows Packers players as closely as it follows regional convenience chains.
