British Bake Off Audience Graph • Social Signal

British Bake Off's nearest audiences span an unusually eclectic mix of subcategories — a destination brand, a sports mascot, trivia websites, actors, comedians, and podcasts — with no single type dominating and scores compressed into a narrow band from 0.83 down to 0.79.

The shape is flat: Epcot Centre leads at 0.83, but Gritty (0.80), SparkNotes (0.80), Allison Janney (0.80), and Mental Floss (0.80) are all within three hundredths of a point. There is no structural spike, no dominant cluster — just a dense pack of neighbors that share audience shape without sharing a common kind. Tallying the top 10 by subcategory: Websites (SparkNotes, Mental Floss), Actors (Allison Janney), Professionals (Chris Hadfield), Comedians (Matt Bellassai), TV Personalities (Ken Jennings), Authors (J.K. Rowling), Podcasts and Radio (Stuff You Should Know), Sports Teams (Gritty), and Destinations (Epcot Centre) — every slot is a different subcategory. The only fellow TV Show in the top 10 is The Crown at 0.77, well below the pack. Cross-kind overlap is the defining feature here: the audience that watches British Bake Off looks, in composition, more like the audience for Ken Jennings (0.79) or Stuff You Should Know (0.79) than like any other food or cooking property in the top 10.

This flat, cross-kind pattern points to an audience defined less by genre loyalty than by a consistent sensibility that cuts across entertainment, curiosity-driven media, and personality-led content.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/britishbakeoff

{ "handle": "britishbakeoff", "title": "British Bake Off", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "britishbakeoff", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "epcotcentre", "title": "Epcot Centre", "category": "Brands", "subcategory": "Destinations", "similarity": 0.8273, "drivers": [ "G01", "N03", "H02", "G03", "F04" ] }, { "handle": "grittynhl", "title": "Gritty", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8016, "drivers": [ "N03", "G01", "G03", "H02", "A02" ] }, { "handle": "sparknotes", "title": "SparkNotes", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7978, "drivers": [ "N03", "G03", "G01", "H02", "A02" ] }, { "handle": "allisonbjanney", "title": "Allison Janney", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7971, "drivers": [ "N03", "G01", "G03", "A02", "H02" ] }, { "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7968, "drivers": [ "N03", "G01", "A02", "G03", "H02" ] }, { "handle": "cmdr_hadfield", "title": "Chris Hadfield", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7961, "drivers": [ "G01", "N03", "G03", "A02", "H02" ] }, { "handle": "mattbellassai", "title": "Matt Bellassai", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7954, "drivers": [ "G01", "H02", "G03", "N03", "A02" ] }, { "handle": "kenjennings", "title": "Ken Jennings", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7945, "drivers": [ "G01", "N03", "A02", "G03", "H02" ] }, { "handle": "jk_rowling", "title": "J.K. Rowling", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7923, "drivers": [ "G01", "A02", "N03", "G03", "F04" ] }, { "handle": "syskpodcast", "title": "Stuff You Should Know", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7918, "drivers": [ "N03", "G03", "G01", "A02", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/britishbakeoff

British Bake Off

Nearest neighbors by audience shape

Raw data