Playground →
The top 10 neighbors for Broadway.com span theater-specific outlets, New York cultural institutions, and comedians — a mixed cluster with no single dominant type pulling far ahead of the rest.
The shape is flat: scores run from 0.99 down to 0.95, a narrow band with no standout. The four closest neighbors are all theater-adjacent media: Playbill (0.99, a magazine), BroadwayWorld (0.99, a website), The Tony Awards (0.99, a TV show), and TheaterMania (0.98, a website). These are the only neighbors whose subcategories directly overlap with Broadway.com's own domain. After them, the cluster shifts. New York Public Library (0.96, Education) and Aparna Nancherla (0.96, Comedian) sit at nearly identical scores, followed by The Book of Mormon (0.96, Musicals), MoMA (0.95, Non-Profit), The Metropolitan Museum of Art (0.95, Non-Profit), and The Intercept (0.95, News Publisher).
That last grouping is the structural finding: once the theater-media cluster ends, the audience shape aligns with New York cultural institutions and a news publisher with no obvious connection to live performance. A comedian and a left-leaning news outlet sitting at 0.95 alongside MoMA and the Met signals that the audience composition here is shaped by something broader than theater interest alone — a culturally engaged, New York-oriented profile that the theater outlets happen to share with museums, a library, and independent media.
The flat shape confirms this is a cohesive audience with wide-ranging institutional affinities, not one anchored to a single niche.
