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Brookings Institution's nearest audiences are dominated by political journalists and policy-focused news outlets — not other research organizations.
The shape is flat: the top 10 neighbors span a range of just 0.0065 in similarity, from Ezra Klein at 0.98 down to Vox at 0.97. Similarity here measures how closely two entities' audience compositions resemble each other. Within that tight band, journalists account for four of the ten neighbors — Ezra Klein (0.98), Seung Min Kim (0.98), Matthew Yglesias (0.98), and Mike Allen (0.97) — while news publishers and magazines fill most of the remaining slots: POLITICO Magazine (0.98), Axios (0.98), National Journal (0.98), The Atlantic (0.98). Pew Research Center (0.98) is the only other Research Organization in the top 10, and no neighbor falls outside the Journalists, News Publishers, Magazines, or Research Organizations subcategories. The cross-kind finding is the structural story: Brookings shares its audience shape almost entirely with working journalists and the outlets they write for, rather than with peer think tanks or academic institutions.
That pattern points to an audience defined by close, professional attention to policy and political reporting — a readership that moves fluidly between institutional research and the journalists who translate it.
