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Brooks Brothers

Apparel
General
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The top 10 neighbors for Brooks Brothers span apparel, home furnishings, fitness, dining, and retail — no single category dominates, and no single neighbor pulls far ahead of the rest.

The shape is broad: scores run from Banana Republic at 0.88 down to Levi Strauss & Co. at 0.83 with no sharp drop-off between them. Six of the ten neighbors are Apparel entities — Banana Republic (0.88), Ann Taylor (0.86), J. Crew Factory (0.85), Men's Apparel (0.84), Coach (0.83), and Levi Strauss & Co. (0.83) — spanning General, Womens Apparel, Mens Apparel, and Jewelry and Accessories subcategories. The remaining four are where the breadth becomes notable: Orangetheory Fitness (0.84, Fitness Centers and Gyms) sits at position four, ahead of several apparel neighbors, while P.F. Chang's China Bistro (0.83, Casual Dining), General (0.83, Apparel General), and Ethan Allen (0.83, Furniture Stores) round out the set. The presence of a gym chain and a furniture retailer at scores matching or exceeding several apparel brands signals that the audience shape here is not defined by clothing alone.

The even distribution across subcategories — with no single neighbor type clustering tightly at the top — points to an audience whose consumption patterns are wide rather than concentrated in any one retail or lifestyle vertical.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "brooks-brothers", "title": "Brooks Brothers", "category": "Apparel", "subcategory": "General", "resolved": "brooks-brothers", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "banana-republic", "title": "Banana Republic", "category": "Apparel", "subcategory": "General", "similarity": 0.8771, "drivers": [ "A01", "A04", "J01", "M01", "J04" ] }, { "handle": "ann-taylor", "title": "Ann Taylor", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.8578, "drivers": [ "J02", "A01", "A04", "M01", "N01" ] }, { "handle": "j-crew-factory", "title": "J. Crew Factory", "category": "Apparel", "subcategory": "General", "similarity": 0.8505, "drivers": [ "A01", "A04", "J01", "M01", "N03" ] }, { "handle": "orangetheory-fitness", "title": "Orangetheory Fitness", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "similarity": 0.8437, "drivers": [ "A01", "A04", "M01", "N03", "K01" ] }, { "handle": "men-s-apparel", "title": "Men's Apparel", "category": "Apparel", "subcategory": "Mens Apparel", "similarity": 0.8399, "drivers": [ "A01", "A04", "M01", "N02", "N01" ] }, { "handle": "coach", "title": "Coach", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.833, "drivers": [ "A01", "J02", "M01", "N02", "N01" ] }, { "handle": "p-f-chang-s-china-bistro", "title": "P.F. Chang's China Bistro", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8306, "drivers": [ "J02", "A01", "J01", "M01", "N02" ] }, { "handle": "general", "title": "General", "category": "Apparel", "subcategory": "General", "similarity": 0.8286, "drivers": [ "A01", "M01", "J02", "N02", "N01" ] }, { "handle": "ethan-allen", "title": "Ethan Allen", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.8268, "drivers": [ "A01", "A04", "J01", "M01", "J04" ] }, { "handle": "levi-strauss-and-co", "title": "Levi Strauss & Co.", "category": "Apparel", "subcategory": "General", "similarity": 0.8263, "drivers": [ "G03", "N02", "N01", "M01", "A04" ] } ] }
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