Playground →
The two strongest pulls in the Cleveland Browns' top 10 sit on opposite sides of a geographic and categorical divide: Cleveland Indians at 0.97 — a fellow Cleveland sports team — and Cedar Point at 0.95, a Destinations brand with no direct sports connection. That pairing defines the two-peak structure: one cluster anchored in Cleveland civic fandom, another in Midwest regional identity.
The sports-team cluster is dense. Ohio State Football (0.92) and Ohio State Buckeyes (0.91) extend the Ohio footprint into college athletics, while Cleveland Cavaliers (0.90) completes the Cleveland trifecta. The athlete subcategory is equally prominent: Cardale Jones (0.95), Myles Garrett (0.95), and Ryan Shazier (0.92) all rank in the top 10, and notably, Shazier, Ben Roethlisberger (0.88), and Troy Polamalu (0.87) are Pittsburgh Steelers figures — suggesting the Browns' audience overlaps substantially with AFC North football followers broadly, not just Cleveland partisans.
The non-sports entries in the top 10 are the structural surprise. Cedar Point (0.95) and Pro Football Hall of Fame (0.87) are both Destinations brands; Meijer (0.87) is a Grocery and Superstores brand. These sit alongside Urban Meyer (0.91), the lone Professionals subcategory entry. The overall shape is an audience rooted in Ohio and the surrounding Midwest — sports-first, but with a regional consumer footprint that extends well beyond the stadium.
