Playground →
The top 10 neighbors for Baseball Lifestyle™ span five distinct subcategories — country musicians, sports brands, a TV show, a fashion brand, and a fitness brand — with no single type dominating and scores compressed into a narrow band from 0.87 to 0.92.
EvoShield (0.92, Fitness) sits at the top, followed closely by Yellowstone (0.91, TV Shows) and Ivory Ella (0.90, Fashion). That Ivory Ella — a fashion brand — and Yellowstone — a TV property — rank above baseball-adjacent sports brands is the first signal that this audience's shape is defined by something broader than sport. Country musicians fill out much of the remainder: Luke Combs (0.89), Thomas Rhett (0.88), Garth Brooks (0.88), and Dan + Shay (0.88) all appear before the sports-specific neighbors arrive. DeMarini (0.87, Sports) and NCAA Softball (0.87, Sports Leagues) are the only neighbors in the top 10 whose subcategories connect directly to athletic equipment or competition. Tim Allen (0.87, Actors) rounds out the set as the lone actor.
Baseball Lifestyle™ shares its subcategory — Fashion — with only one neighbor in the top 10: Ivory Ella. The rest are musicians, a fitness brand, a TV show, sports brands, a sports league, and an actor. The overall picture is an audience shaped primarily by country music culture and outdoor Americana, with baseball serving as one thread in a much wider lifestyle fabric.
