Playground →
Five of Barstool Sportsbook's ten nearest neighbors by audience shape are podcasts and radio properties — Fore Play (0.96), Pardon My Take (0.95), Starting 9 (0.95), Barstool Pick Em (0.94), and The Yak (0.94) — making that subcategory the defining character of the top 10. Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap.
The remaining five neighbors fill out a recognizable ecosystem: Barstool Sports (0.98) is the highest-scoring neighbor and the only website in the set, Dan Katz (0.97) and Kayce Smith (0.94) represent professionals and TV personalities respectively, Caleb Pressley (0.96) adds a second TV personality, and Scorigami (0.95) is the lone humor and satire account. The scores across all ten sit within a narrow band — 0.94 to 0.98 — consistent with the flat shape: no single neighbor dominates, and none falls meaningfully behind. No other Entertainment brand appears in the top 10, and the audience shape is defined almost entirely by podcast and media properties rather than by anything in Barstool Sportsbook's own subcategory.
The flat, tightly clustered pattern suggests an audience that is deeply embedded in one content network, with little structural distance between any of its nearest neighbors.
