Football on BT Sport Audience Graph • Social Signal

Sky Sports and Sky Sports News sit at the top of Football on BT Sport's neighbor set — nearly tied at 0.85 and 0.85 — forming a tight Sky Sports cluster that anchors one of the two peaks in this two-peak shape.

The second peak is less obvious but structurally real. Match of the Day (0.79) and talkSPORT (0.79) represent the BBC/free-to-air and sports radio axis, pulling the audience shape toward a broader British sports media ecosystem rather than a pure pay-TV one. Gary Lineker (0.77) is the only individual in the top 10 and the only Athlete subcategory entry — his presence here reflects his role as a sports media figure rather than a playing career. SPORTbible (0.75) and Sky Sports Premier League (0.74) extend the sports-media cluster, while Fantasy Premier League (0.73) is the lone Sports brand in the set.

The one genuine cross-kind outlier is Have I Got News For You (0.74), a TV Shows entry with no sports connection by subcategory — its presence at this score level suggests the audience shape extends into a particular strand of British general-interest television. BBC Sport (0.69) rounds out the top 10 as a News Publisher subcategory entry.

Subcategory tally across the top 10: three TV Channels, two News Publishers, one Podcasts and Radio, one TV Shows, one Athlete, one Sports brand, one TV Shows (HIGNFY) — a set dominated by British sports media channels and publishers, with a single non-sports TV show as the structural outlier.

The overall shape is a British sports-media audience that bridges pay-TV and free-to-air, with a secondary pull toward general British television.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/btsportfootball

{ "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "btsportfootball", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8533, "drivers": [ "F04", "N03", "Q02", "L01", "I02" ] }, { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8496, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7935, "drivers": [ "F04", "N03", "L01", "A04", "K02" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7933, "drivers": [ "F04", "N03", "L01", "Q02", "I02" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7685, "drivers": [ "F04", "N03", "L01", "I02", "K02" ] }, { "handle": "sportbible", "title": "SPORTbible", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7514, "drivers": [ "F04", "N03", "L01", "K02", "I02" ] }, { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.741, "drivers": [ "F04", "N03", "L01", "I02", "Q02" ] }, { "handle": "skysportspl", "title": "Sky Sports Premier League", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7405, "drivers": [ "N03", "L01", "F04", "I02", "Q02" ] }, { "handle": "officialfpl", "title": "Fantasy Premier League", "category": "Brands", "subcategory": "Sports", "similarity": 0.7339, "drivers": [ "F04", "N03", "I02", "A04", "L01" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6856, "drivers": [ "N03", "F04", "L01", "I02", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/btsportfootball

Football on BT Sport

Nearest neighbors by audience shape

Raw data