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The top 10 neighbors span athletes, rival sports teams, a restaurant chain, a destination brand, and a football coach — no single category dominates, which is the defining structural fact about the Buffalo Bills' audience shape.
The shape is broad. Josh Allen leads at 0.90, the only neighbor that clearly separates from the rest. After him, the scores compress: Tim Hortons (0.85), Cleveland Indians (0.84), Cleveland Browns (0.84), and Cedar Point (0.81) form a dense mid-tier with no meaningful gaps between them. Four of the top 10 are Sports Teams (the same subcategory as the Bills), which means a substantial portion of the audience overlap is with other franchises — specifically Cleveland and Pittsburgh clubs. Joe Thomas (0.79), James Harrison (0.79), and Pittsburgh Penguins (0.79) extend that regional, multi-sport character. The cross-kind entries are the more telling signal: Tim Hortons at 0.85 and Cedar Point at 0.81 place a quick-service restaurant chain and a regional amusement destination inside the same audience neighborhood as NFL and MLB franchises. Mike Tomlin (0.78), classified as a Professional rather than an Athlete, rounds out the ten. The presence of Pittsburgh-affiliated figures — Harrison, Penguins, Tomlin — alongside Cleveland teams suggests the Bills' audience overlaps heavily with the broader Great Lakes sports-following public, not just Bills-specific fans.
This is an audience shaped by regional sports fandom at scale, wide enough to absorb rival-market teams and everyday consumer brands within the same similarity band.
