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Buffer

Miscellaneous
Technology
Playground →Docs

The top 10 neighbors span five distinct subcategories — Technology, Professionals, Education, Magazines, and Authors — with no single type dominating, which is the defining feature of Buffer's flat similarity shape.

Hootsuite leads at 0.97, the only direct same-kind match in the top 10 (both carry the Technology subcategory). After that, the neighbor set disperses quickly across very different entity types. Jeff Barrett (0.96, Professionals) and TED Talks (0.95, Education) sit just behind, followed by Inc. (0.95, Magazines) and Tim Ferriss (0.95, Authors). Social Media Today (0.95, Websites) and NPR Politics (0.95, News Publishers) extend the range further, with Sarah Cooper (0.94, Comedians), PR Newswire (0.94, News Publishers), and Guy Kawasaki (0.94, Tech Personalities) rounding out the set. The scores compress into a narrow 0.97–0.94 band — a span of just 0.03 across all ten — which means no single neighbor pulls meaningfully ahead of the others after Hootsuite.

The cross-kind composition here is the real signal: Buffer's audience shape is shared by business media, professional influencers, educational organizations, and news publishers as much as by other technology tools. That breadth, compressed into a tight score band, points to an audience defined less by a single content niche than by a general professional-internet orientation.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "buffer", "title": "Buffer", "category": "Miscellaneous", "subcategory": "Technology", "resolved": "buffer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9679, "drivers": [ "J02", "G01", "A02", "G03", "J01" ] }, { "handle": "barrettall", "title": "Jeff Barrett", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9559, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9548, "drivers": [ "G01", "A02", "G03", "J02", "A01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9511, "drivers": [ "G01", "A02", "J02", "G03", "J01" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9494, "drivers": [ "G01", "A02", "G03", "J02", "J01" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9482, "drivers": [ "G01", "A02", "G03", "H02", "J02" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9463, "drivers": [ "G01", "A02", "G03", "H02", "J02" ] }, { "handle": "sarahcpr", "title": "Sarah Cooper", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9446, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "prnewswire", "title": "PR Newswire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.944, "drivers": [ "G01", "A02", "J02", "G03", "H02" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9438, "drivers": [ "G01", "A02", "J02", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: