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At 0.96, Cartier is the strongest pull in Bulgari's top 10 — but the two-peak shape means a second, distinct cluster also shapes the neighbor set, anchored by fashion magazines rather than jewelry or accessories brands.
The top five neighbors are all Fashion-subcategory brands: Cartier (0.96), Roberto Cavalli (0.95), Valentino (0.94), Christian Louboutin (0.92), and Saint Laurent (0.92). That cluster is tight and same-kind — Bulgari's audience looks, at its core, like the audience for high-end European fashion houses. The second peak emerges at positions 8–10, where British Vogue (0.88), Vogue Runway (0.85), and ELLE Magazine (US) (0.85) — all Magazines subcategory — form a distinct editorial cluster. These are not fashion brands; they are fashion media. Their presence as a coherent second group is what the two-peak classification captures: Bulgari's audience bridges the brand-consumption side of luxury fashion and the editorial, trend-following side.
Rounding out the top 10, Givenchy (0.91), Jimmy Choo (0.91), and Dior (social) (0.91) reinforce the Fashion-brand cluster, keeping the neighbor set almost entirely within two well-defined poles — luxury fashion brands and luxury fashion publications — with no crossover into entertainment, sports, or other categories in the top 10.
The two-peak structure suggests Bulgari's audience is defined equally by what it buys and what it reads.
