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The Bulwark's top 10 nearest neighbors are a tightly packed mix of journalists, politicians, and authors — with scores spanning only from 0.96 to 0.95, a narrow band that defines the flat shape of this audience.
Similarity here measures how closely another entity's audience composition resembles The Bulwark's. The top neighbor, Michael Beschloss (0.96), is an author; directly behind him are journalists David Brooks (0.96) and Richard Engel (0.96). Politicians follow immediately: Evan McMullin (0.96) and Tim Miller (0.95). Rounding out the ten are journalist Jonah Goldberg (0.95), author Max Boot (0.95), professional Frank Luntz (0.95), government official Chris Krebs (0.95), and journalist Kaitlan Collins (0.95). By subcategory count, journalists lead with four of the ten slots, politicians hold three, authors two, and professionals one. No other magazine appears in the top 10, and the single non-individual entity in the broader neighbor set — The Lincoln Project — sits just outside this window. The cross-kind pattern is the defining feature: The Bulwark's audience most closely resembles those of individual political commentators and reporters, not other publications.
The flat shape and compressed score range signal an audience that is broadly shared across a specific ecosystem of political journalism and center-right commentary, with no single figure dominating the pull.
