Playground →
SeaWorld sits at the top of Busch Gardens Tampa Bay's neighbor set at 0.88, but the more structurally telling finding is the second cluster pulling nearly as hard: three Tampa Bay sports franchises — the Rays (0.86), the Lightning (0.86), and the Buccaneers (0.85) — form a distinct second peak that rivals the theme-park cluster in strength.
Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. The top 10 split cleanly into two neighborhoods. The first is Florida entertainment destinations: SeaWorld (0.88), Universal Orlando Resort (0.86), and Walt Disney World (0.68) — two fellow Destinations subcategory entries and one Entertainment brand. The second is Tampa Bay civic identity: all three major professional sports teams clustered between 0.85 and 0.86, each classified as Sports Teams. Bridging both peaks is Publix (0.82), a Grocery and Superstores brand whose audience shape sits comfortably between the regional sports fans and the theme-park visitors, and Bahama Breeze (0.81), a Restaurant brand rounding out the top seven. No other Destinations subcategory entry appears in the top 10 beyond Universal Orlando.
The two-peak structure points to an audience defined equally by Florida regional loyalty — specifically Tampa Bay — and by the broader Central Florida attractions market, with a regional grocery and dining layer connecting the two.
