Bloomberg Audience Graph • Social Signal

Bloomberg's top 10 nearest neighbors are a tight, homogeneous cluster — seven News Publishers, one Magazine, one Government entity, and one TV Channel — with scores spanning only 0.99 to 0.98, a band so narrow that no single neighbor stands out as a dominant pull.

The shape is flat. Financial Times Best Of leads at 0.99, followed immediately by Bloomberg Businessweek at 0.99 and Financial Times Breaking News and The Economist both at 0.99. Business Insider and Reuters Business sit at 0.99 as well, and The Wall Street Journal comes in at 0.98. The cluster is almost entirely same-kind: six of the top 10 share Bloomberg's own News Publishers subcategory. The two exceptions are Federal Reserve (Organizations / Government, 0.98) and Fortune (Magazines, 0.98), with Bloomberg TV rounding out the set as a TV Channel at 0.98. No Celebrities and Influencers, no Brands, and no non-financial organizations appear in the top 10 — the neighbor set is almost entirely composed of financial and business-focused publishing outlets.

This uniformity signals an audience defined tightly by its media diet: readers whose consumption pattern overlaps almost equally with every major financial news outlet, rather than gravitating toward any single one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/business

{ "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "business", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9918, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9915, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9892, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9892, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9889, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9888, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.984, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9828, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.982, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/business

Bloomberg

Nearest neighbors by audience shape

Raw data