Business Insider Audience Graph • Social Signal

Business Insider's top 10 neighbors are a tight cluster of business and technology media — no single standout pulls ahead, and the scores compress into a narrow band from 0.99 to 0.98.

The shape is flat: The Economist (0.99) and Bloomberg Businessweek (0.99) sit at the top, separated by just 0.0001, followed by Bloomberg (0.99), Financial Times Best Of (0.98), and Financial Times Breaking News (0.98). Six of the ten neighbors share Business Insider's own subcategory — News Publishers — while the remaining four are Mashable (0.98, Magazines), TechCrunch (0.98, Websites), Bloomberg Quicktake (0.98, News Publishers), and World Economic Forum (0.98, Research Organizations). The dominant pattern is same-kind: financial and business-focused news publishers occupy most of the nearest positions, with tech-oriented media — Mashable, TechCrunch — filling the remainder. The lone non-media entity, the World Economic Forum, is a research organization rather than a publisher, yet its audience shape lands within a fraction of the tightest media neighbors.

The compression of scores across the top 10 signals an audience that is broadly shared across the business and tech media ecosystem rather than uniquely attached to any single peer.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/businessinsider

{ "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "businessinsider", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9908, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9907, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9889, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9837, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9828, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9824, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9798, "drivers": [ "A02", "G01", "G03", "E06", "I01" ] }, { "handle": "quicktake", "title": "Bloomberg Quicktake", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9786, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "wef", "title": "World Economic Forum", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9785, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9771, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/businessinsider

Business Insider

Nearest neighbors by audience shape

Raw data