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Buster Olney

Celebrities and Influencers
Journalists
Playground →Docs

Five of the ten nearest neighbors are fellow journalists — Jayson Stark at 0.98, Tim Kurkjian at 0.98, Ken Rosenthal at 0.96, and Field Yates at 0.94 form the core — but the remaining five pull in markedly different directions, which is the more telling structural fact. The shape is broad: no single neighbor dominates, and the scores compress across a 0.05-point range from top to bottom.

Beyond the journalist cluster, the top 10 includes two TV Personalities — Karl Ravech (0.95) and Mike Pereira (0.94) — alongside Matthew Berry (0.96), a Professionals-subcategory figure associated with fantasy sports. The non-person neighbors are equally varied: MLB Trade Rumors (0.95) is a Website, Baseball Reference (0.94) is a Sports brand, and USA Hockey (0.93) is a Sports League — the only non-baseball, non-football entity in the set. That last entry is the sharpest cross-kind signal in the top 10: an audience that follows a baseball journalist at near-0.98 similarity also maps cleanly onto a hockey governing body.

The broad shape, combined with the mix of journalists, TV personalities, data tools, and a hockey organization, points to an audience defined less by a single sport or format than by a general appetite for serious sports coverage across multiple properties.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "buster_espn", "title": "Buster Olney", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "buster_espn", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.976, "drivers": [ "P02", "P06", "N03", "A04", "D03" ] }, { "handle": "kurkjian_espn", "title": "Tim Kurkjian", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9754, "drivers": [ "P02", "P06", "N03", "D03", "B03" ] }, { "handle": "ken_rosenthal", "title": "Ken Rosenthal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9631, "drivers": [ "P02", "P06", "N03", "A04", "D03" ] }, { "handle": "matthewberrytmr", "title": "Matthew Berry", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9582, "drivers": [ "P02", "A04", "P06", "P04", "D03" ] }, { "handle": "karlravechespn", "title": "Karl Ravech", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9508, "drivers": [ "N03", "P06", "P02", "D03", "A04" ] }, { "handle": "mlbtraderumors", "title": "MLB Trade Rumors", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.946, "drivers": [ "P02", "P06", "D03", "N03", "A04" ] }, { "handle": "baseball_ref", "title": "Baseball Reference", "category": "Brands", "subcategory": "Sports", "similarity": 0.9433, "drivers": [ "N03", "P06", "P02", "A04", "D03" ] }, { "handle": "fieldyates", "title": "Field Yates", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9403, "drivers": [ "P06", "A04", "P02", "N03", "D03" ] }, { "handle": "mikepereira", "title": "Mike Pereira", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9401, "drivers": [ "N03", "P02", "P06", "P04", "D03" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9256, "drivers": [ "A04", "P02", "D03", "P06", "N03" ] } ] }
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