Bustle Audience Graph • Social Signal

Bustle's top 10 neighbors span magazines, news publishers, websites, journalists, and authors — a mixed-media cluster with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from 0.98 (Vulture) down to 0.97 (Refinery29), a band of less than one percentage point across all ten. Vulture (0.98, News Publishers) sits at the top, followed closely by journalists Emily Nussbaum (0.97) and Rebecca Traister (0.97), author Jessica Valenti (0.97), and website Jezebel (0.97). Rounding out the ten are Harper's Magazine (0.97), The Cut (0.97), The Paris Review (0.97), Refinery29 (0.97), and B2B brand Huge (0.97).

Tallying subcategories across the ten: five are editorial channels (two Magazines, one News Publisher, one Website in Jezebel, one Website in Refinery29), three are individual voices (two Journalists, one Author), one is a B2B brand, and Bustle itself is a Website — making this a cross-kind cluster where editorial publications and individual writers carry equal weight. The presence of Huge, a B2B agency, alongside literary and feminist media titles is the one genuinely unexpected entry in the set.

The flat shape signals an audience that distributes evenly across a wide range of media-adjacent entities rather than concentrating around any single type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/bustle

{ "handle": "bustle", "title": "Bustle", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "bustle", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9782, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9732, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9722, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9721, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jezebel", "title": "Jezebel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9721, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "harpers", "title": "Harper's Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9718, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "thecut", "title": "The Cut", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9717, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9714, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "refinery29", "title": "Refinery29", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9711, "drivers": [ "G01", "A02", "I01", "G03", "E06" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9708, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/bustle

Bustle

Nearest neighbors by audience shape

Raw data