Playground →
BuzzFeed's nearest ten neighbors span news publishers, civil society organizations, and individual celebrities — a mix that resists any single-category summary. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.
The scores compress into a narrow band, from 0.97 to 0.98, confirming the flat shape: no single neighbor dominates. Three of the ten are fellow News Publishers — VICE News (0.98), The Intercept (0.98), and Vox (0.98) — but they account for fewer than a third of the set. The remaining seven cross into other kinds entirely. Two are Non-Profit organizations: American Civil Liberties Union (0.98) and Planned Parenthood (0.98). One is an Activism organization: Planned Parenthood Action (0.98), the top-ranked neighbor overall. The individual celebrities include an actor (Mindy Kaling, 0.98), a journalist (Ken Klippenstein, 0.98), a comedian (Michelle Wolf, 0.98), and an author (Jessica Valenti, 0.97).
The pattern is cross-kind throughout: BuzzFeed's audience shape aligns as strongly with civil society organizations and individual voices as it does with other news outlets, and no single neighbor type pulls ahead of the rest.
