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Bloomberg Businessweek

Marketing Channels
News Publishers
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The top 10 neighbors for Bloomberg Businessweek are almost entirely other business and financial news outlets — seven News Publishers, two Magazines, and one Website — compressed into a narrow similarity band from 0.98 to 0.99. That compression is the defining structural feature: no single neighbor pulls away from the pack.

Bloomberg leads at 0.9915, followed closely by Business Insider at 0.9907 and The Economist at 0.9892. Reuters Business (0.9863) and Financial Times Breaking News (0.9844) round out the top five — all News Publishers. The two Magazines in the set, Fast Company (0.9835) and Mashable (0.9832), sit just below them, with TechCrunch (0.9831) as the lone Website. Financial Times Best Of (0.9831) and The Wall Street Journal (0.9827) close out the ten. The cluster is almost entirely same-kind: Bloomberg Businessweek is itself a News Publisher, and seven of its ten nearest neighbors share that subcategory. The two exceptions — Fast Company and Mashable (Magazines) and TechCrunch (Website) — are business and technology titles whose audiences evidently overlap with the same readership profile.

The flat shape across this tight range signals an audience that is broadly shared across the business-financial media ecosystem rather than uniquely concentrated around any single outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bw", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9915, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9907, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9892, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9863, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9844, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9835, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9832, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9831, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9831, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: