Share

Cabela's

Brands
Outdoors
Playground →Docs

Cabela's nearest audiences span outdoor TV channels, fellow outdoors brands, and — most prominently — country musicians, with scores compressed into a narrow band from 0.98 down to 0.95 across the top 10. Similarity here measures how closely two entities' audience compositions resemble each other; the tight range signals no single dominant neighbor, just a coherent cluster.

Outdoor Channel (0.98) and Sportsman Channel (0.97) sit at the top, the only two TV channels in the top 10. Directly behind them are Ted Nugent (0.97) and Eric Church (0.96) — both Musicians and Bands — alongside outdoors brands Gander RV & Outdoors (0.97), Realtree (0.96), and Bass Pro Shops (0.96). Rounding out the top 10 are Country Words (0.96), a Fact Quote and Lyric Account, and comedian Larry The Cable Guy (0.96), with Jake Owen (0.95) as the tenth neighbor. Tallying subcategories: four of the top 10 are Musicians and Bands, three are Outdoors brands, two are TV Channels, and one is a Comedian — no Athletes, no Magazines, and no Miscellaneous accounts appear until positions beyond the top 10.

The cross-kind finding is the defining structural feature here: country musicians occupy nearly as much of the neighbor set as outdoors brands and outdoor-focused TV channels combined, indicating that Cabela's audience shape is shared as much by country music listeners as by outdoor retail or hunting-and-fishing media consumers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cabelas", "title": "Cabela's", "category": "Brands", "subcategory": "Outdoors", "resolved": "cabelas", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "outdchannel", "title": "Outdoor Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9804, "drivers": [ "M01", "N01", "M03", "K01", "N04" ] }, { "handle": "sportsmanchnl", "title": "Sportsman Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.972, "drivers": [ "M01", "N01", "N02", "M04", "M03" ] }, { "handle": "tednugent", "title": "Ted Nugent", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9695, "drivers": [ "M01", "N01", "N04", "M04", "M03" ] }, { "handle": "ganderrv", "title": "Gander RV & Outdoors", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9691, "drivers": [ "M01", "N01", "M03", "N04", "K01" ] }, { "handle": "realtree", "title": "Realtree", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9648, "drivers": [ "M01", "N01", "M03", "N04", "M04" ] }, { "handle": "bassproshops", "title": "Bass Pro Shops", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9608, "drivers": [ "N01", "N04", "M01", "M04", "K01" ] }, { "handle": "ericchurch", "title": "Eric Church", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9589, "drivers": [ "N01", "M01", "N04", "M04", "M03" ] }, { "handle": "country_words", "title": "Country Words", "category": "Miscellaneous", "subcategory": "Fact Quote and Lyric Accounts", "similarity": 0.9571, "drivers": [ "M01", "N01", "M03", "L02", "M04" ] }, { "handle": "gitrdonelarry", "title": "Larry The Cable Guy", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9557, "drivers": [ "M01", "N01", "L02", "N04", "M04" ] }, { "handle": "jakeowen", "title": "Jake Owen", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9534, "drivers": [ "N01", "N04", "M01", "M03", "M04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: