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Tommy Hilfiger sits at the top of Calvin Klein's neighbor set at 0.93, but the more structurally interesting finding is that the top 10 splits into two distinct audience neighborhoods: a cluster of general apparel brands and a second cluster anchored by accessories and jewelry.
The shape is two-peak. The first peak runs through general apparel: Tommy Hilfiger (0.93), GUESS Factory (0.90), Lucky Brand (0.88), Cole Haan (0.86), and Levi Strauss & Co. (0.85) all share Calvin Klein's own subcategory — General apparel. The second peak is accessories and jewelry: Samsonite (0.91), Sunglass Hut (0.87), and Pandora (0.85) form a tight accessories cluster that sits nearly as high as the apparel names. Coach (0.84) reinforces this second neighborhood. Nike, the lone footwear entry in the top 10 at 0.84, sits at the boundary between the two peaks. No neighbors from outside the Apparel category appear in the top 10 — every entry is Apparel, whether General, Jewelry and Accessories, Eyewear, or Footwear.
The two-peak structure suggests Calvin Klein's audience is shaped by shoppers who move fluidly between branded apparel and branded accessories — a mall-anchored consumer pattern that bridges both subcategories rather than belonging exclusively to either.
