Playground →
The top 10 neighbors for Campaign form a tight professional cluster spanning ad-industry B2B brands and marketing-focused media — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.99 (BBDO Worldwide) down to 0.97 (Wieden+Kennedy), a spread of just 0.011 across all ten positions. Four of the ten neighbors are B2B brands — BBDO Worldwide (0.99), Ogilvy (0.98), R/GA (0.98), and Wieden+Kennedy (0.97) — all advertising and marketing services firms. Three are marketing-channel websites: Digiday (0.98), Fast Co. Impact (0.98), and The Drum (0.98). Two are fellow magazines: Adweek (0.98) and Ad Age (0.98). The tenth is Co.Design (0.98), a website. Campaign's own subcategory — Magazines — is represented by two neighbors, but the dominant composition is B2B agency brands and marketing-trade websites, not other magazines.
The cross-kind mix here is the structural finding: Campaign's audience looks as much like the readership of agency brands as it does like the readership of trade publications, pointing to an audience that moves fluidly across the professional advertising ecosystem rather than staying within any single media format.
