Playground →
The top 10 neighbors span eight distinct subcategories — athletes, sports teams, websites, a QSR chain, a budget hotel, a TV channel, TV shows, and a fitness brand — with no single non-athlete category dominating, which is the defining feature of a broad audience shape.
Seven of the ten neighbors are fellow Athletes: Alvin Kamara (0.92), Ja Morant (0.92), Leonard Fournette (0.91), Odell Beckham Jr (0.91), Lamar Jackson (0.88), Mark Ingram II (0.88), and Drew Brees (0.87). The scores compress tightly across all ten — from 0.92 at the top to 0.86 at position ten — confirming the broad shape: no single neighbor pulls away from the pack. The three non-athlete neighbors are the New Orleans Saints (0.89, Sports Teams), the Memphis Grizzlies (0.87, Sports Teams), and 247Sports (0.86, Websites). The Saints and Grizzlies signal a strong regional and franchise-level overlap; 247Sports points toward a recruiting and college football audience layer sitting alongside the pro-sports core.
The Saints connection is particularly notable: at 0.89, the franchise ranks fifth overall, ahead of several individual athletes, suggesting that Michael Thomas's audience overlaps heavily with team-level fandom, not just player-to-player following. The absence of any entertainment, lifestyle, or non-sports brand in the top 10 underscores how tightly this audience is organized around football and basketball consumption.
This is a sports-first audience with deep NFL and NBA reach, anchored in the Gulf South but extending across professional football broadly.
